Privacy policy

Privacy Policy

Dakar operates this website and online store (the “Services”). Dakar is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit, use, or make a purchase from our Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs matters relating to personal data protection only.

1. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you.

We may collect the following categories of personal information:

  • Contact details: name, billing and shipping address, phone number, email address

  • Payment information: payment method, transaction details, payment confirmations (payment card data is processed securely by our payment providers)

  • Account information: username, password, preferences and settings

  • Transaction data: products viewed, added to cart, purchased, returned or cancelled

  • Communications: messages sent to customer support

  • Device & usage data: IP address, browser type, device identifiers, interaction with the Services

2. Sources of Personal Information

We collect personal information from:

  • You directly (when you place an order, create an account, or contact us)

  • Automatically through cookies and similar technologies

  • Service providers (such as Shopify, payment processors, logistics partners)

  • Third parties or partners where legally permitted

3. Legal Basis for Processing (UK GDPR)

We process personal information based on one or more of the following legal grounds:

  • Contract: to fulfil orders, process payments, deliver products, and provide customer support

  • Legal obligation: to comply with tax, accounting, and regulatory requirements

  • Legitimate interests: to improve our Services, prevent fraud, secure our platform, and manage our business

  • Consent: where required, such as for certain marketing communications or cookies

4. How We Use Your Personal Information

We use your personal information to:

Provide and Manage Services

  • Process orders and payments

  • Arrange shipping, returns, refunds, and exchanges

  • Manage customer accounts

  • Communicate about orders and service-related issues

Improve Our Business

  • Analyse how customers use the Services

  • Improve functionality, security, and user experience

Marketing and Advertising

  • Send promotional communications where permitted by law

  • Display relevant ads on our website or third-party platforms

You may opt out of marketing communications at any time.

Security and Fraud Prevention

  • Detect and prevent fraud or misuse

  • Protect customers, staff, and business operations

5. How We Share Personal Information

We may share personal information with:

  • Shopify and related service providers

  • Payment processors, shipping partners, IT and analytics providers

  • Marketing and advertising partners (subject to your rights and preferences)

  • Authorities where required by law

  • Affiliates or in connection with a business transaction (e.g. merger or sale)

All third parties are required to process data securely and lawfully.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our Services, analyse performance, and support marketing.

Where required by law, cookies are used only with your consent.
For more information, please refer to our Cookie Policy.

7. Third-Party Websites

Our Services may include links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies separately.

8. Children’s Data

Our Services are not intended for children. We do not knowingly collect personal data from individuals under the age of majority.

9. Data Security and Retention

We take reasonable measures to protect your personal information. However, no system is completely secure.

We retain personal data only as long as necessary to:

  • Provide Services

  • Meet legal obligations

  • Resolve disputes

  • Enforce agreements

10. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to or restrict processing

  • Withdraw consent

  • Request data portability

You may exercise these rights by contacting us.

11. International Transfers

Your personal information may be transferred outside your country. Where required, we use approved safeguards such as Standard Contractual Clauses.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date.

13. Contact Us

If you have questions or wish to exercise your rights, contact us at:

Dakar
📧 info@dakar-aircon.co.uk
📍 60 Wayford Street, London, ENG, SW11 2TS, GB

For data protection purposes, Dakar is the data controller of your personal information.